The new collection of Endemage is rich with juxtapositions: the feminine with the masculine; the ornamental with the functional; the light with the dark. The result is a Middle East-centric collection that exudes confidence and modernism.
The womenswear brand captures the artisanal influence of Oman – inspired by the country’s craftsmanship and heritage, in particular by traditional menswear, such as the musar and dishdasha, which feature colourful hand embroidery.
Edemage’s rich and eclectic spirit infuses high-neck ruffled tops, sleek trousers with pleated frills and tailored outerwear, which takes on a mannish appeal with its subtly oversized cut. Meanwhile, the label’s signature dresses feature sequins, metallic accents and peek-a-boo embroidery. A floor-skimming soft nude evening gown is reinvented with a detachable tulle overskirt, while a strapless velvet midi is styled over a billowing blouse.