Sufrat A’Saffa

A’Saffa Food’s Digital Media campaign

A’Saffa Foods’ latest digital media campaign, ‘Sufrat A’Saffa’, is receiving rave reviews on the brand’s digital media platforms.

The participating restaurants have shot the videos themselves – in each video, the restaurant’s executive chefs explain the reasons that their restaurants prefer cooking using A’Saffa Chicken, as well as demonstrate the making of their restaurant’s signature recipe using A’Saffa chicken.

“Using high-quality ingredients is the single most important way to provide healthier and tastier menus, and we are glad that a growing community of food chefs and experts who focus on health, innovation, creativity and vibrancy – use A’Saffa chicken to make their dishes,” said Sidhartha Lenka, Head of Marketing and Sales, A’Saffa Foods.

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