Life is Cool at Desigual

Desigual’s ‘Global Traveller’ collection

As a sign of the brand’s commitment to strengthening its presence in Oman market, the Desigual Fashion brand, known by its philosophy ‘La Vida es Chula’ (life is cool) and its colourful designs and joyful attitude, celebrated its SS17 ‘Global Traveller’ Collection under the sponsorship of Bank of Beirut and in the presence of SalwaAwan, Layla Al Siyabi and Monique Helou as known fashion influencers.

Desigual’s new SS17 collection draws inspiration from the strong, modern women who continually explore the world and celebrate their freedom. Daniel Perez from Desigual said the Spring Summer collection embodies the new creative direction of the brand, while still remaining true to its essence. The colour palette included many earthy naturals, such as white and khaki green, as well as bold accents like red and yellow.

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